You make a difference in the world with your mission, we specialize in making sure people notice.

Way Ahead empowers you with content that doesn't feel like marketing and creates and improves your social media profiles, websites as well as any printed materials you need to reach your audience.

Research shows most people are exposed to more than 5000 branded messages every day, but no more than a dozen actually stick.

Whether you are a startup, a business or a public organization, we love to help you cut through the noise.

Every brand is a now publisher, but more than ever strategy, quality and consistency matter.

By optimizing your marketing and communications mix, we help your world-changing call to action and message compete.


Working with Way Ahead is simple and effective. We work with your team to understand your goals and explore the content and assets already available within your business or organization. Depending on your needs, we create the right strategy and deliver the communications project that helps you cut through the noise.

Peter Koekoek

Way Ahead Founder & Chief Communicator

It's the way ahead

Peter founded Way Ahead to help brands reach their goals of making the world a better place.

He is an all-round digital marketing communications strategist, content creator and digital fixer with strong experience working across borders for startups, multinationals and universities.

Having lived on both sides of the Atlantic, Peter is passionate about using his unique international perspective to help clients communicate.

Peter learned valuable lessons in tech and policy clusters across Europe and Canada. He has experience in both the media and marketing communications sectors, always using his instinct for what makes a great story.

Whether you need to target consumers or students, researchers or law makers: Peter loves finding creative ways to break down barriers and connect people across borders, sectors and topics.

  • What's great about working with Way Ahead is that Peter always suggests new ideas and introduces us to the latest digital trends, he turns challenges into opportunities.
    Angela Howarth
    Head of Communications, Future Cities Catapult
  • Peter has supported us with several of our global and national communications campaigns, it is always a great pleasure to work with him. Having Peter on board is very effective, he has made us think differently about content and introduced new digital tactics.
    Ebrahim Mohamed
    Director of Education, Climate-KIC
  • Peter has turned complex information into compelling stories for us on many occasions. Whether it is a blog post or an interview, he is always able to communicate very effectively and uses the latest digital tactics to increase our impact.
    Prof. Richard Templer
    Imperial College London
  • Peter has produced impressive brochures and programs for our international conferences. He is reliable, has a great eye for detail and is always able to offer effective solutions, also under time pressure.
    Silvana Koch-Mehrin
    Founder of the Women in Parliaments Global Forum (WIP), Member of the European Parliament 2004-2014
  • “Peter is very reliable, helps us be creative and delivers projects on time and on budget. It’s so much easier to work with someone who really understands a complex, fast-paced and often sensitive environment like Brussels.”
    Adam Mouchtar
    Special Advisor at the European Parliament; Managing Director, EU40